The View from the Top Podcast Series
This series was inspired by the popular The View from the Top panel session that was held at MassTLC's 2015 Annual Meeting in March. This series will bring together the region's leading thinkers to discuss noteworthy topics facing tech companies today.
MARKETING - September 2015
In this podcast, Jeanne Hopkins, CMO of Continuum joins Meredith Haviland to discuss how marketing is the fuel that powers your sales team.
I like to tell people that marketing is not just brand, it's not the P in the 4Ps of promotion. Most people think about marketing as advertising and brand. And it really is much more than that. Marketing should be the fuel that actually powers the engine of your sales team and if marketing is not able to make the contributions necessary for sales, then they're not really doing their job. In my honest opinion. Read full transcript here.
FAILURE - August 2015
In this podcast, Maia Heymann, Senior Managing Director of Common Angels, sits down with Meredith Haviland, Partner at Foley Hoag, to talk about Failure.
I can only imagine, Maia, that as an investor in the VC community, that you've come across failure so many times. Whether that's in evaluating founders, who maybe it's not their first company, so they've experienced a failure or two themselves. And then also as an investor in companies that may not be doing so well and facing the decision as to whether or not to move on to the next venture. How do you evaluate failure when you look at these opportunities? Read full transcript here.
TALENT - July 2015
The second installment the series is a conversation between Meredith Haviland, Partner at Foley Hoag and Diane Hessan, CEO of The Startup Institute talking about Talent.
Diane, as CEO of the Startup Institute, I would suspect you get to see talent from a very unique perspective, and I’m curious. Based on your experience, what do you see as underlying success when it comes to employees? Read full transcript here.
COMPANY CULTURE - May 2015
The first installment in the series is a conversation between Meredith Haviland, Partner at Foley Hoag and Marina Hatsopoulos, Director, Angel Investor, and Entrepreneur talking about Company Culture.
One of the topics that people keep talking about it corporate culture, why it’s important, what it means, and what we should all be thinking about. In your role as a former CEO, what’s your view on corporate culture? Read Transcript here.