Search MassTLC
Sign In
Sign In securely

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



Sales & Marketing Cluster
Share |


 

About the Sales and Marketing Cluster

The MassTLC Sales and Marketing Cluster is a peer-to-peer group focused on meeting the various needs of sales and marketing professionals of tech companies and beyond. The cluster’s event content focuses on best practices and strategies that help drive revenue. Topics include marketing strategy, analytics, and automation; sales strategy, process, operations and enablement; lead gen and nurturing and more. Programs include real-life case studies, discussion and applicable insights to help your marketing team get and/or stay on the cutting-edge.

This cluster has also launched two specific peer-to-peer groups:
       (1)   CMO Peer Group
       (2)   Demand Gen Professionals Peer Group.

The purpose of these groups is to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of the meeting time is to get out of the office and connect with others just like you who are facing similar challenges.

CLUSTER SPONSORS



BECOME A CLUSTER SPONSOR
Email us to learn more »


Get Involved!

STAY CONNECTED!
Join the Sales & Marketing Cluster Email 
List »

HELP SHAPE CONTENT & SUGGEST SPEAKERS!
The Sales & Marketing cluster is always looking for fresh and innovative topics and speakers to contribute to our events. As a member benefit, we look to our members first for speaking opportunities.  Suggest topics and speakers to be a part of the action!
Submit topics and speakers » 

RESOURCES
Scroll down or click here to view cluster resources to keep you up to date on all things big data.



Sales & Marketing Cluster Resources

  Sales & Marketing Cluster Leadership



Cluster Co-Chair:
  Kathie Johnson
VP, Corporate Marketing

Demandware
@johnsonkathiec



Cluster Co-Chair:
Katie Staveley
VP, Marketing
Mautic
@staveley_katie


Cluster Co-Chair:
Jeanne Hopkins 
SVP & CMO
Continuum
@jeannehopkins
 


MassTLC
Cluster Rep: 

Christine Nolan

Email Christine
@C3Nolan



 

Upcoming 2017 MassTLC Sales & Marketing Events

Stay Tuned!


View all upcoming MassTLC events »


  Sales & Marketing Cluster Peer Groups

MassTLC has launched two peer-to-peer groups within the sales and marketing cluster. The purpose of these groups is to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of the meeting time is to get out of the office and connect with others just like you who are facing similar challenges.
  1. CMO Peer Group
    Note: this group is only for MassTLC members that are CMOs and VPs of Marketing of technology organizations
  2. Demand Gen Professionals Peer Group
    Note: this group is only for MassTLC members that are Heads, Directors and VPs of Demand / Lead Generation of technology organizations

If interested in participating in either group, please email events@masstlc.org for more information.


 

Past MassTLC Sales & Marketing Events

The sales & marketing cluster is very active throughout the year with various types of events to keep you up to date on the latest sales & marketing news and trends.


Marketing Tech Tuesday

December 15, 2015
@ SmartBear Software - Somerville, MA

View past sales & marketing events »


 

MassTLC Sales & Marketing Cluster Blog

The MassTLC sales & marketing cluster blog is filled sales & marketing related materials including best practices, recaps from our events, and downloadable slide decks.

CMO Peer Group Meeting: Solving the Great Divide, Sales and Marketing Alignment: January 31, 2017

Developing the Next Wave of Marketing Leadership: December 12, 2016

Measuring the Customer Journey : A CMO Peer Group Discussion November 2, 2016

Marketing Change Agents: The MassTLC Sales and Marketing Conference March 31, 2016

When you set out to inspire and grow talent, you may just keep the best talent March 28, 2016

15 Things Learned From the 2015 MassTLC Sales & Marketing Summit: April 30, 2015

Creating a Repeatable, Sustainable, Valuable, and Predictable SaaS Business: The Value Prop at the IBM Innovation Center in Cambridge, MA with Michael Skok: February 17, 2015

2014 MassTLC Leadership Awards Gala: September 12, 2014

Looking at Customer Acquisition Cost Based on Your Market: June, 2016

View the sales & marketing blog »
                                   

 


Sales & Marketing in the News                         

 

Jazz Or Classical? Eight Ways CMOs Can Better Conduct Their Organizations  View article »

73 Seriously Good Takeaways from SiriusDecisions Summit 2015 View article »

Yes, Sales Reps Still Matter to B2B Buyers: 6 Takeaways from #SDSummit 2015 View article » 



                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 


                         

                             
                       


                            
                                   

  
                                      

 


  

             

 

                                         
          
                       

                    

           
                                   

                          
   
                                       
          

               
                      
              



           
             
             
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved